Author name: Troy

Understanding Velocity in Software Development: More Than Just Speed

Software Development
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In software development, velocity is one of the most discussed yet frequently misunderstood metrics. While it might seem like a simple measure of how fast a team works, velocity encompasses far more nuance and provides insights that go well beyond raw speed. Understanding velocity properly can transform how teams plan, execute, and improve their development processes. What Is Velocity? Velocity measures the amount of work a development team completes during a specific time period, typically […]

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Scaling Engineering Teams Without Losing Velocity

Software Development Startups
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Every growing technology company faces the same paradox: you need to hire engineers to build faster, but adding people often slows you down. After working with dozens of companies through rapid growth phases, I’ve identified the key strategies that separate successful scaling from organizational chaos. The Velocity Paradox Fred Brooks famously stated that “adding manpower to a late software project makes it later.” This principle extends beyond troubled projects to healthy teams experiencing growth. Communication

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Prompt Engineering for AI: The Art and Science of Getting Better Results

AI
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Artificial intelligence has democratized access to powerful computational capabilities, but there’s a crucial skill that separates casual users from power users: prompt engineering. This emerging discipline combines psychology, linguistics, and technical understanding to unlock AI’s full potential through carefully crafted instructions. What Is Prompt Engineering? Prompt engineering is the practice of designing and optimizing text inputs to elicit desired responses from AI language models. Unlike traditional programming where you write explicit code, prompt engineering involves

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The Fractional CTO: Strategic Technology Leadership for Growing Businesses

Software Development Startups
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In today’s digital-first business environment, technology leadership is essential—but not every company needs or can afford a full-time Chief Technology Officer. Enter the fractional CTO, a strategic solution that’s transforming how businesses approach technology leadership. What Is a Fractional CTO? A fractional CTO is an experienced technology executive who provides strategic leadership to multiple companies on a part-time basis. Unlike project-based consultants, fractional CTOs integrate deeply with your business as a true member of your

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The ROI of Developer Experience: Why Happy Developers Drive Business Results

Software Development
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For years, developer experience (DX) was treated as a “nice-to-have”—something that made engineers happy but didn’t directly impact the bottom line. That thinking is not only outdated, it’s costly. In today’s competitive landscape, companies that invest in developer experience aren’t just building better workplaces; they’re driving measurable business outcomes that directly affect client satisfaction and profitability. The Hidden Cost of Poor Developer Experience When developers struggle with slow build times, brittle deployment processes, or unclear

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